Everyone has an opinion about copywriting styles.
“It’s too technical and not friendly enough,” or “It’s not technical enough and it reads too conversationally”. Or maybe, “I need copy that works for the web and not brochure copy”. Or, “Why are there so many exclamation points or ellipses?”
The challenge of any agency is to strike a balance between client sentiment and the ability to have a meaningful dialog with the target audience. The McCabe Group has established a global network of copywriters, including technical, conversational, web/social media, and brand-centric, to name a few. The client benefit is a perfectly matched copywriting team that isn’t part of a full time staff of copywriters (which translates into greatly reduced overhead costs…which are passed along to you).