Is Your Manufacturing Marketing Strategy READY For the Next Recession?
As we are continuously inundated by the media of the warning signs of an economic downturn, one that was predicted for 2020, the smart industrial manufacturer will heed the advice and lessons learned from the last major recession in 2009-10. Even if that prediction is slightly off by a few months, the reality is that we haven’t had this type of economic growth lasting 10+ years for decades.
McCabe MARCOM is a strategic marketing entity with a strong focus in the industrial/manufacturing and B-2-B space. In addition to bringing decades of marketing expertise we also utilize a global group of specialists to compliment marketing strategies with full-service advertising, direct marketing, strategic planning and public relations experts specializing in brand development, emerging media platforms, web-based design and integrated media, predominately for business-to-business and service industries.
BRANDING: we help you identify and interact with your customers/prospects
GRAPHIC DESIGN/PHOTOGRAPHY: in every aspect including digital, packaging and animation
COPYWRITING: technical, conversational, web-based, brand-centric
MEDIA: print, B-2-B, B-2-C, DIGITAL, social, intuitive, contract negotiations/billing
EMERGING PLATFORMS: web design, social, visual, conversions from web/catalogs to smart digital and phone technologies
INDUSTRIAL DESIGN/3-D MODELING: development of industrial products from inception through completion combining innovation with invention
LANGUAGE TRANSLATION: over 100 languages specializing in medical/life sciences, technical/engineering, legal, and advertising/marketing. Note: We utilize translators in that Native Country and have degrees in that specific topic.
CENTER STAGE PRODUCTIONS: includes live theater, set design, script writing, AV, meeting planning and off-site events
VIDEOS/VIDEOCONFERENCING/ TELECONFERENCING: script writing, graphics, implementation
PRINTING/MERCHANDISING: includes global resourcing to get you the most cost effective and highest quality end products
Our Model: Back in 1990 The McCabe Group established a new paradigm shift that would allow us to provide expanded services to our clients, but without the costs typically associated with these services. Our virtual model has proven extremely successful for our clients as we have been able to broaden our scope of services to meet the ever changing landscape of strategic marketing planning, and the tactics to successfully implement client programs locally and globally.
The bottom line is that our clients get services that typically come with large advertising/marketing agencies but at a fraction of the cost. Our global contacts (since 1990) and global discipline experts allow us to utilize these talent pools, but at a fraction of having then in-house on payroll with benefits etc.. Basically you only pay for what you use. No extra overhead costs and a much broader talent pool throughout the world.